I know what your saying. Our farmers have been doing it tough for a long time. I couldn't agree more. So we need to ask ourselves why?. Lets take produce as an example. Why have the large supermarket chains set specs and standards that make it so tough for our farmers to achieve. Traditionally farms are families. By that I mean generations run the land. The farmers managed to grow and supply the marketplace with fresh fruit and veg for in excess of 200 years.
The big supermarket chains. Dictate to the farmers what they will pay and to what standard the produce must be. Now the farmers can so no, noway. But that doesn't work. They will be forced to destroy the produce they can't see. In the past on every 'high st' strip shops was 1 maybe 2 green grocers. They still exist today but they are few and far between. While the big supermarkets set this standard, to which the farmers can and do meet its the low price they get for the produce.
There was nothing wrong with the quality and choice of the produce that does not meet the big chains spec/standard. This is the product the few and far between green growers get. Don't be swayed by the multi million $ marketing about freshest fruit and veg and best quality. The key word there was marketing.
I know its very convenient when you going your weekly shop to grab fruit and veg while your there.
Can I suggest shop local, buy local and where it is not inconvenient give you local green grocer a go. They too have the freshest produce. They too have high quality product.
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